Have you ever wondered how fashion trends are brought to life? Well, if you've ever watched The Devil Wears Prada, or have taken a fashion course (this scene is pretty much a legitamate reference at this point) then you know that Miranda Priestly put it best in her monologue to Andy.
So what does this all mean? Well, a huge part of the fashion industry relies on trend forecasters, who quite literally predict the future of fashion -- no magic crystal ball needed. Their role is extremely important because businesses, designers and any fashion connoisseur alike can use these predictions to give us whats on trend exactly when the trend pops.
“You want to have all what she wants before she knows she wants it. If you’re behind her, you’ve lost her. If you’re in step, she’s not excited. We try to be one step ahead. If you’re two steps ahead, she’s not interested in it.” (Blair, 2013)
There are countless fashion/trend forecasting services available for reference but I'm here to bring your attention to 4 platforms that I happen to really like.
1. WGSN
WGSN is one of the most well known fashion reference services. They cover every layer concerning the fashion industry that you could ever think of. Updates range from beauty trends to technology to color theory to the economic standing of businesses.
The Doneger Group focuses in forecasting, customer insight, market & retail direction, and customized strategies. I've noticed that this service specializes in studying consumer behavior with more of a focus in the demographics and lifestyle of people.
Fashion Snoops is an interesting site because now we are introduced to more consumer behavior focuses -- even straying away from fashion related topics. Social wellbeing, conscious travel, and healthy eating are among many topics discussed. FS takes trend forecasting into our kitchens and inside our physical selves for our own personal wellness.
4. Trend Bible
Trend Bible is another interesting platform because they actually work with brands to predict the future of our home lives. Trend Bible is perfect for interior design lovers, new parents, or anyone in the business of creating a more aesthetically pleasing lifestyle.
With frequent forecasting coverage on an easily accessible online platform, you can see why these services and trend forecasting as a whole are seen as holy grails. Knowing that fashion is always changing, I find it so interesting that people are able to determine what will be huge years down the line.
So now that you know the importance of fashion and trend forecasting, how will you take advantage of this power?
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